About Us
We know that social media can be overwhelming. Our goal is to simplify the process and help business owners and entrepreneurs conquer social media one day at a time!
A Healthier and More Realistic Approach To Social Media
Cathy MacRae, Bachelor of Music, Bachelor of Education & Master Wedding Planner™
Cathy MacRae is a multi-talented entrepreneur with a passion for teaching and wedding planning. With over 15 years of experience as a public school teacher, Cathy made a bold move and transitioned to the wedding planning industry in 2008, starting her own business, Creative Weddings Planning & Design. Through hard work and determination, Cathy quickly grew her business, specializing in weddings in Calgary, Canada, and the nearby Canadian Rocky Mountain communities of Banff, Canmore, and Lake Louise, attracting clients from around the world. Immersed in the world of marketing, this is where she developed her love of social media.
Recently, Cathy's passion for teaching resurfaced. As Savvy Social Slayers, she uses her vast knowledge and experience to help creative professionals develop effective brand and marketing techniques, share their message, while at the same time working to reduce the overwhelm of social media. She shows wedding professionals, small business owners and entrepreneurs how to put productive habits and boundaries in place so social media does not take over and consume their lives. She has been featured at local workshops and international conferences as a speaker, sharing insights on social media tips, digital marketing strategies, branding, and pairing social media with self-care.
Cathy's dedication to the wedding planning industry extends beyond her business as she serves as the Vice President of Communications for the Association of Bridal Consultants (as well as their social media manager). She also serves as the Director of Operations for the Alberta International Band Festival and works with the Calgary Performing Arts Festival, while also still managing their social media accounts.
She earned her Master Wedding Planner™ designation from The Association of Bridal Consultants in November, 2022, making her Canada's only Master Wedding Planner™.
When Cathy is not teaching or planning weddings, she enjoys travelling the world (tropical climates are her favorite), reading books, and indulging in good food and wine with friends and family. She is a self-proclaimed dog person, and is partial to Bichon Shih Tzu and Yorkie breeds.
Cathy is not your average entrepreneur, and her unique blend of expertise has helped countless individuals achieve their business goals.
Muriel MacRae, Bachelor of Education & Masters of Arts in Education
With a Bachelor of Education and a Master of Arts in Education, Muriel has spent over 25 years working with students from kindergarten to grade 12, helping them achieve their goals and grow in confidence. Much of her time as an educator was devoted to special education, where she created personalized learning strategies to ensure that every student could succeed, regardless of their challenges. Teaching has always been more than just a job for her—it’s a passion that drives everything she does, and that passion has followed her into the world of entrepreneurship. What does this mean for you? It means Muriel is really good at communicating and presenting information in ways that are easy to understand and implement.
Throughout her career, Muriel has worn many hats beyond the classroom. She ran her own business as a travel agent, specializing in honeymoons and destination weddings, helping couples create unforgettable experiences for one of the most important times in their lives. This experience gave her unique insight into the wedding industry, and she later transitioned into designing florals for weddings and events. As a wedding planner and florist, she took great joy in helping couples bring their visions to life through personalized, beautiful floral designs.
During that time she fell in love with social media and managing it for her various businesses. She learned by trail-and-error what worked and what didn't. She decided her next chapter would involve helping others navigate the ever-changing world of social media. With a deep understanding of how overwhelming social media can be, she now focuses on helping overwhelmed small business owners simplify their approach to social media and build their businesses online, specializing in content creation, offering marketing tips and branding advice. Her goal is to empower business owners to feel confident in their online presence without feeling burdened by the complexities of social media or allowing it to take over their lives.
Outside of her professional life, Muriel have a deep love for travel, particularly to destinations like Hawaii and the Caribbean. Travel has always been a source of inspiration and joy for her, fueling her curiosity and love for new experiences. Whether she's exploring a new place or helping a business owner succeed, her commitment to learning and growth is constant.
